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 DATABASE MARKETING |
| A highly proven - evidence based - way to generate qualified leads and actively convert prospects to profitable customers in local, national and international markets |
DIRECT RESPONSE MARKETING PROGRAMS |
| Your colourful brochures or multi-media emails can effectively demonstrate the value proposition of your product, service or organisation to specific individuals who are interested and importantly solicit a response that is measurable. |
These powerful marketing initiatives include targeted - permission based - direct mail and email promotions that must be developed, produced and distributed to selected individuals who have given their permission to receive your communications such as executives, engineers, medical practitioners or consumers. A marketing campaign to top level executives or other professionals can get to them, despite the fact that their secretaries will try to prevent this, if you use creativity combined with high quality production. Interestingly, three dimensional packages with relevant items can be effective to get your message through. Direct mail does get results no matter what level you are trying to reach. |
PROSPECT LIST SOURCING |
| Identifies your most likely audiences that need your products and services so you can communicate with them |
Database list sourcing may identify individuals who are most likely to buy your products and services and are working in specific geographic regions, industries, projects and more. It may also be possible to find specific individuals that have been profiled (and could benefit from what you offer) and have given their permission to receive mail or email promotions from you. Executives, scientists, engineers, and others working in specific markets, on specific projects, in organisations with a certain level of revenue or staffing can possibly be identified to highly target your promotional efforts to those who may be interested to learn what you have to offer. For consumers, it is possible to identify patients who suffer from a particular illness or fit into your target demographics such as age, income, job type and many more selection criteria. This is termed Permission Based Marketing and is not Spam as they have agreed to receive your promotions. Many mailing or email lists are readily available or it may be possible to quickly and cost effectively survey thousands or even millions of consumers who visit certain websites and then select those who provided the answers you were looking for and email or mail to them. |
MEDIA RELATIONS |
| Use this highly cost effective technique to boost sales or identify strategic alliance partners from industry trade journals, digital magazines, websites and online newsletters |
Business to business based media relations activities can easily and quickly allow you to communicate with the editors and reporters of relevant industry media who are always keen for newsworthy information for their readers. The readership of this media are well known and highly segmented, which allows you to selectively target your efforts to qualified readers who may be interested in your company, products or services. A feature article in your main industry media is the ultimate objective, as no amount of paid advertisements will match the effectiveness of this. However, you could be rewarded by a basic review article or even a product / service listing and description. Essentially, trade media could provide you with free publicity that will then be seen by thousands and even millions of qualified readers that are responsible for business decisions. If is necessary to identify the specific editors and reporters and regularly communicate with them via emails and mail. |
