How to cost effectively find customers, alliance partners and investors
Introducing a specialised marketing group that can deliver an array of powerful, cost effective, evidence based and fully accountable services to boost your scientific, technical or clinical business to give you a clear competitive edge.
 
STRATEGIC MARKETING
Strategic marketing plans and marketing audits are designed to assist your organisation to become investment ready, boost your current sales, assist in new sales initiatives or find alliance or research partners, distributors and investors.
  • Increase revenue and profits
  • Attract collaborative partners
  • Become investor ready to raise capital Identify and enter high demand markets
  • Launch new technical or clinical products and services
  • Market clinical services direct to consumers or other clinicians
  • Acquire more referring clinicians and increase the rate of preferred patients

MARKETING AUDIT

A quick and affordable way to assist your business if you are currently selling products or services
Deliverable -  You receive a succinct document that reveals step-by-step proven ways to bridge the gap between where your business is now and where you want to be. 
The marketing audit is one of the most demanded services offered which is designed to give you a quick and cost effective review of your current marketing and sales initiatives and recommend proven successful strategies on a project basis that can then be implemented internally or through the continued use of our services. Scientifically, technically and clinically based marketing educational activities will be recommended over a 12 month period together with a detailed project based budget and forecast metrics. The goal will be to allow you to bridge the gap between where your business is now and where you want it to be no matter what technical product or service you sell.  You will be able to boost your sales efforts in local, national or international markets.

STRATEGIC MARKETING COMMUNICATIONS PLAN

An affordable way to provide assistance to your business to become investment ready or boost sales if you are planning or are currently selling products or services.
Deliverable - You receive a turnkey, more comprehensive based document that reveals step-by-step and proven ways to enter new markets, forecasts sales volume, revenue and lead generation and identifies the cost to acquire a new customer or sell a product or service. It defines proactive, evidence based marketing programs that will be aligned with operational capabilities to generate incremental business.
  • Promote your brand through an intentional managed strategy
  • Establish a regular dialogue with selected target audiences
  • Test the responsiveness of several scientifically and educationally based marketing methodologies that will establish a benchmark metrics against which to assess progress and viability
  • Determine marketing and sales resources resources required

The Strategic Marketing Communications Plan involves the identification of several markets and their characteristics, product or services volume and financial forecasts (revenue versus marketing expenses) for a 12 month period together with detailed and practical ways to generate more business from all or selected products or services.  Various marketing projects will be highlighted with an associated budget that will allow implementation by either your staff or by using the assistance of Exponential Business Development for some or all initatives. If necessary, the Plan will include a new product pilot program and launch to provide you a high degree of confidence for an effective roll out campaign. When considering the introduction of a new product or service, you may want to systematically control its introduction initially through a small scale pilot program. The program could then be evaluated for effectiveness, modified if necessary and then rolled out nationally or internationally at a rate that will be useful to your production facilities.

An array of proven marketing methodologies will be presented that include but not limited to identification of relevant industry journals, media relations, advertisements, direct mail and email and more.