How to cost effectively find customers, alliance partners and investors
Introducing a specialised marketing group that can deliver an array of powerful, cost effective, evidence based and fully accountable services to boost your scientific, technical or clinical business to give you a clear competitive edge.
 
WEB DEVELOPMENT & TRAFFIC BUILDING
How a quick and affordable upgrade of your website, or creating your first website could assist in attracting revenue and strategic alliance partners.
This SlideShowPro photo gallery requires the Flash Player plugin and a web browser with JavaScript enabled.
WEB DEVELOPMENT
The quality of your website must match expectations of your international audiences and rich data including animation and video's may be helpful for this purpose.

Creating websites that delivers a highly professional first impression to strengthen your corporate look and showcase your products or services as well contributes to your marketing efforts by engaging your audiences.

For many organisations, the website may be the first impression for prospective clients or strategic alliance partners.  Clearly, professional and consumer expectations are very high as they are introduced to your company, products and services. You can quickly turn them away and you literally have seconds to create an all important impression to then get them to read more.

In order to successfully use the internet as a valuable part of your marketing strategy, you must create the feeling that strengthens your corporate identity and showcases your products to a global community. This can be achieved by ensuring that your website design, functionality and product /services listings, contact details and more are current.  Hopefully, this will provide direct assistance to you to quickly convert visitors to profitable relationships.

The following may give you some indication if your website should be upgraded:

  • Is your design look dated, dull and uninteresting?
  • Are your old products, services, management, contact details or other important information displayed that have now changed?
  • Are your competitors websites better?  
For many, it is important to have the ability to manage your content on your upgraded website easily with similar features to word processing so virtually anyone can change text or insert PDFs to keep current on staff, locations, products, services, news and more.

QUALIFIED TRAFFIC BUILDING

The quickest and most effective way to boost qualified traffic to your website is through search term advertising with the major search engines such as Google and Yahoo.  You will be able to identify and communicate with your technical, business or consumer audiences.  Additionally, search term advertising is fully accountable as it accurately measures the volume of visits to your website.

In many cases this can be achieved within minutes and interestingly, you only pay when interested people click your ad and actually visit your website.  Therefore, this technique is highly cost effective and your financial exposure is fully controlled as you set a monthly expenditure and your ads are automatically shut off when this limit is reached.

The first step is to identify the specific search terms related to your business.  This is easily done using an online reverse search engine that identifies hundreds or even thousands of search terms and the volume of searches performed on these each month. Interestingly, the longer the search term, the higher the qualification of the individual is to look at your website. 

Advertisements, specific to each search term, are then written and placed online which is the key to driving qualified traffic.  Importantly, these ads must appear strategically on the first page of your search.  Anyone interested in your ad will then click it and they will visit your website on the page that is relevant to the term.